Classic selling, rebuilt into five mass-producible video templates

Every face-to-face selling move can be made “video-able, template-able, data-able”. Methodology is our product — this site demonstrates it first.

Why rebuild

From “legwork” to “content work”

Face-to-face sellingAI video eraWhat changed
One rep, one visit, limited radiusOne video, many viewers, produced onceMarginal cost → zero
Relies on scripts and improvisationRelies on scripts, templates, data iterationExperience becomes an asset
30:1 via visit volume30:1 via content testing + distributionBusy legs → busy content
Trust built in meetingsTrust built by continuous, verifiable contentTrust moves earlier
Five steps → five templates

From short to long, from shallow to deep trust

① Ice-Breaker · Hook

7–15s | Grab attention in 3 seconds | Metric: 3s retention

  • Strong 3-second hook (counter-intuitive / contrast / pain point)
  • One value line + a light CTA
  • Never: logo intro, company name, slow openers

Sample line: “Still paying $100 per product video? We do it for pennies. Visit our page for 30 real cases.”

② Trust · Intro

15–40s | Show who you are and that you're serious | Metric: completion / profile visits

  • On-camera founder + real scenes + credentials + one belief
  • Trust trio: real people, real scenes, verifiable promises

③ Value · Product

30–90s | Prove what problem you solve | Metric: engagement / leads

  • Pain → solution → before/after → evidence → social value & outlook
  • Market claims must cite real, sourced data

④ Action · Close

15–30s | One clear next step | Metric: clicks / leads

  • Scarcity (slots/time) → 3 simple steps → risk reversal (“see results first”)

⑤ Spread · Referral ★

15–45s | Make viewers want to share | Metric: share rate / referrals

  • Social currency: sharing makes them look sharp
  • Low-friction action: one-tap share, one image, one line
  • Mechanism: rewards, revenue share, attribution
  • Mission: this deserves to be seen
See the referral program →

Built into the platform

The five templates ship in the platform template library: input your audience (investor / partner / customer) and materials, and produce all five video types in batch.

See plans →
One structure, one curve

Every video follows the same spine

Hook (3s) Conflict / pain (5s) Turn / value (body) Evidence (cases · data · footage) CTA (ending)

Emotion curve: Curiosity → Resonance → Surprise → Conviction → Action

Curiosity Resonance Surprise Conviction Action
Eight points → eight disciplines

Personal discipline becomes content discipline

Content mindsetJudge weekly/monthly, not per video
On-time cadenceFixed publishing rhythm, never break the streak
Always readyTopic / asset / template libraries on tap
Data mindsetA/B beats emotion; 3 hooks per template
Focus audience & channel1–2 platforms, 1 audience, done deep
Testing volumeContent tests replace visit counts
Own the first 3sHook visual or caption required
Know your dataWho watches, why, and why they share
The funnel

Exposure → 3s retention → completion → engagement → leads → close / referral

The 30:1 ratio, achieved with content testing and distribution.

1

Content side

Mass-produce the five templates; test 3 hooks per video; hard captions, mute-friendly, no logo openers.

2

Data side

Retention, completion, engagement and leads flow back to dashboards; winning hooks become templates.

3

Spread side

The referral coefficient is the north-star metric: happy customers introduce us to others.

Funnel benchmark values are internal targets, not industry facts; calibrate per audience and vertical.

Make your sales video from a template

Tell us your audience — customer, partner, investor or public — and we'll produce it.